London Tourism Development Study
The London Development Agency in partnership with the Hospitality, Leisure, Travel and Tourism Skills and Employment (HLTTS&E) Strategy Forum has commissioned Trends Business Research to conduct a study to understand key aspects of how the tourism industry can best be supported. Specifically the study will explore the commonly used definitions of the type of jobs/careers that come under the remit of the HLTT industry and map out where the main gaps in skills exist. The study will also set out target areas for business support and training for SMEs as well as identify what current investment is being provided via existing programmes.
The study is intended to assist the industry through more effective interventions and ensure that activity is better co-ordinated across the key agencies and organisations.
The study sets out 6 aims:
- Map and identify common definitions of the Hospitality, Leisure, Travel and Tourism Industry as used by all organisations - to ensure consistency.
- Identify key skills shortages and unfilled vacancy areas to target through working with employers and business-led organisations.
- Identify key target areas for business support and training to owners and managers of SMEs to improve their quality of service and competitiveness.
- Provide a detailed action plan of changes that need to be made to existing provision together with additional activity required to meet identified gaps.
- Identify which companies and public sector agencies are already funding the development of the HLTT workforce and the extent of the funding committed.
- Identify the nature and extent of any alignment between the partners' strategic planning and actions plans.
For this project TBR will be working with Management Focus Ltd
For more details please e-mail Andrew Graves or phone 0191 2819955.
This project follows on from work commissioned by One NorthEast in 2002 - Ecomomic Impact of Tourism Study which was well received.
